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Banca Generali in the world of padel with 2 new testimonials
16 May 2022#Private Banking

Banca Generali in the world of padel with 2 new testimonials

Lorenzo di Giovanni and Emily Stellato join the BG team

A national tour and six new branded camps across Italy

It's Padel Time

Support for the world of sport does not stop and continues with IT'S PADEL TIME, a new project entirely dedicated to promoting padel in Italy and its Italian champions.

Watch the video!

Why Padel?

Arrived in Italy only a few years ago, padel is confirming itself as the trendiest sport of the moment, capable of registering record numbers both in the growth of practitioners.

The latter have risen in the last three years from 50,000 to a total of 1 million thanks also to the birth of new courts, which now number more than 5,000 throughout the country.

Lorenzo Di Giovanni and Emily Stellato: the two new BG testimonials

Our commitment on the padel courts starts with the example of great champions.

In fact, the Bank's stable of testimonials is expanding with two exceptional ambassadors. They are two of the best Italian padel players: Lorenzo Di Giovanni and Emily Stellato, respectively number 1 and number 5 in the FIT national ranking.

Our brand will appear on the competition clothing of the two champions from the next World Padel Tour competitions and will accompany the athletes in all national and international tournaments as sole sponsor.

It's Padel Time tour

In addition to the proximity of the two Italian champions, It's Padel Time will also focus its action on the territory, bringing this discipline to the general public through a plan covering the entire Peninsula with 6 cities involved:

  • Torino, al Monviso Padel Club;
  • Milano, City Padel;
  • Treviso, Sporting Life Center di Treviso;
  • Firenze, Centro Padel;
  • Roma, Villa Pamphili Padel Club;
  • Lecce, Salento Tennis Center.

From the beginning of June, a national IT'S PADEL TIME tour will also kick off, with nine stages already confirmed in an event that will bring the spectacle, competitiveness and excitement of padel around Italy.

I centri padel Banca Generali

Michele Seghizzi Michele Seghizzi
We are excited to begin this adventure in padel to promote the spread of a sporting discipline that is rapidly entering the hearts of an increasing number of Italians.
Being close to sport is now an integral part of Banca Generali's DNA, thanks to its ability to spread positive values and the strength it has in speaking directly to the new generations.
We hope that our contribution can represent a further boost for this discipline, enabling more and more Italians to get closer to a healthy sport whose importance has been further highlighted by the last two pandemic years.

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