Banca Generali has introduced an advertising campaign to appear in the most important financial publications to coincide with the launch of five new sub-funds managed by BG Selection Sicav.

The subject of the campaign employs the concept of the orchestra, which represents the capacity to fuse many talents into a harmonic unity, with five musical instruments clearly displayed. Each instrument identifies a management firm, which, due to its specific expertise, represents a soloist perfectly suited to ensuring an optimal performance of the melody, i.e. the best strategy for achieving investment goals. The new element of the Sicav is highlighted by the campaign’s title, “"A New Harmony in Multibrand investment solutions”".