Milan, 18 July 2008 -– Banca Generali has received special recognition from Pubblicità&Successo for its microsite featuring Alessandro Del Piero, “ARC & ARC 10” (www.bgarc-arc10.com). The site won an award as one of the most innovative communications projects in the Banking & Financial Services category.

Pubblicità&Successo are the annual awards for the communications and advertising industry, presented by Pubblico and Pubblico Today magazine, now in its 19th year.
The awards ceremony was held in the dramatic setting of the HP Pirelli RE building in the Bicocca district of Milan. It considered the most important advertising campaigns and most original communications events of 2007 and 2008.

Barbara Malagutti, head of marketing for Banca Generali, collected the award and commented: “"We are very happy to have received this important recognition, which confirms Banca Generali’s capacity for innovation and development.”"