News
Private Banking: BG4Real communication awarded with the "Leone d'Oro"
Support for excellence, strength of ideas, and a sustainable approach: these are the central themes of our finished product campaign under the spotlight of Milano Finanza, which was awarded the Leone d'Oro as Best Product Campaign in Private Banking.
The award was announced and awarded last night at the MF Awards, during the Awards gala ceremony held in physical form at the Melià Hotel in Milan.
The distinctive features of the communication that Banca Generali has built around a product that currently has no equal on the market guided the judgment of the jury.
A campaign, that of BG4Real, which combines the peculiarities of our solutions with elements with strong emotional traits and which contain the real added value of Italianness: from the beauty of Rome to the verticality of Milan, from the great manual skills of our craftsmen to advanced engineering of many SMEs in the area, from the elegance of fashion to the strength of logistics.
All elements with a common factor, the most important for the Bank: the centrality of People!
BG4Real
BG4Real is our programme for investment solutions and instruments oriented to the real economy through dedicated services and innovative products.
The BG4Real project is a genuine bridge between the needs of households seeking long term value and the growing demand for credit and private capital from businesses and the economic system.
We are reinforcing the bridge of services and solutions linking our wealth advisory service for households and businesses to the opportunities in favour of the real economy. Our challenge is to create value for sustainable growth by involving our clients, the community and Italy.
Gian Maria Mossa - CEO and General Manager of Banca Generali
More News
Banca Generali is the Best Private Bank in Italy in 2023 according to the Financial Times Group
The bank led by CEO Gian Maria Mossa honored for the third consecutive year.
Secondo l'Istituto Tedesco Qualità e Finanza, la banca guidata dall'AD Gian Maria Mossa tra i migliori Conti Correnti in base a costi, servizi e condizioni.
The recognition comes from the German Institute of Quality and Finance, which each year analyzes investment portfolio proposals for a typical client developed by major Italian financial...
/resolutions/res-640x360/139910332_l-(2).jpg)